Social Connectivity
While digital minimalism emphasizes reducing screen time, many find value in staying connected through social media. These platforms can help maintain relationships, particularly during times of social distancing or for those with limited physical mobility.
Digital minimalism has its detractors; the tech giants probably aren't big fans of this concept, given that their companies thrive on capturing your attention. They would argue that social media is a great way to prevent social isolation and to stay connected to loved ones and communities. For instance, Facebook launched a marketing campaign in late 2020 promoting their updated Facebook Groups features. This was timely, coinciding with lockdowns, as people sought ways to stay connected with others and their hobbies. The campaign was successful, with over 1.4 billion people using Facebook Groups in October 2020 alone (Hutchinson). The dark side of this is stated best by Daniel Newman, a principal analyst at Futurum Research:
"The growth in focus on groups is strategic and well-designed. It’s keeping users on the site longer and providing rich, harvestable data for Facebook and its advertisers" (qtd. in Rodriguez).
Many users are willing to trade their data for community connection. However, this trade-off raises concerns, especially with the growing issue of data breaches. In 2024 alone, there were at least 1 billion stolen records from various companies, including healthcare and telecommunications (Whittaker). No company can guarantee the perpetual safety of your data.